Enabling Growth Path for Home Decor business with Digital Marketing

Digital marketing creates a big difference in the success of any eCommerce business. When it is about taking the furniture or home decor business to the next level, you should consider digital marketing strategy as crucial.

However, digital marketing can be overwhelming initially. The question that comes in everyone’s mind is i.e What is the most important thing? What should I focus on? Where do I start? We know it can be a challenge. That’s why we’ve mentioned below digital marketing tips to help you grow your furniture or interior design business.

Focus on keyword research and website optimization:

One of the best ways to attract more people to your website is to build your SEO by doing keyword research and optimizing the website. Keywords are words or phrases which people search with for what they are looking to buy.

Once you know which keywords you’re ranking for, which keywords you’d like to rank higher for and implement them through website optimization, Google will know how to direct people to your website looking for your offerings.

For example, you manufacture and sell furniture. Once you know what keywords apply to this for gaining rankings and incorporate those keywords into your categories and product pages, it will make it easier for Google to display your website as an option when people search for the furniture.

The rule of Google game is to focus on keyword research and website optimization, which is definitely the game you want to play.

Rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital marketing has grown to become one of the most important forms of advertising. Nearly 356 billion U.S. dollars were spent on digital advertising in 2020. This figure is forecast to increase at a rapid pace in the upcoming years. According to the latest projections by statista, digital advertising revenue will amount to 460 billion U.S. dollars by 2024.

Maintain a consistent and high-quality blog to educate potential customers:

If you regularly post on your blog and create posts that educate your prospects, you will get the most out of your blog. That’s the best way to serve you.

Understand that larger ticket items usually have longer sales cycles, so delivering content to potential customers is important. A good starting point for this process is a blog post that discusses and answers any potential questions about the product.

Place ads on Instagram and Facebook:

Facebook ads have proven to be a worthwhile investment with the time, and when it is about furniture or interior design, we find that mass advertising is one of the best types of ads you can run.

A collection ad is formatted with one large image at the top and four small images at the bottom. When viewers click on an ad, they can see the full collection in detail and the option to visit the website.

There are several reasons why ads are preferred. On the one hand, some steps are eliminated by being redirected directly to the website or even to the product page.

Use rich pins on Pinterest:

Here’s the thing: your business has an audience that uses Pinterest. This is indeed something you want to include in your digital marketing strategy. Whenever you’re making plans for how you can use Pinterest for your benefit advantage, and ensure that you make good use of the rich Pins.

While simple Pinterest pins contain just an image and a little text, rich pins showcase more. In addition to images, you can add a price, your business name, a short description, and a button that links to your website, making the buying process much easier.

Use video content to show customers what the product looks like:

When it is related to showcasing product-related information, few things are more effective than video content. Creating content that connects with the target audience is critical, and your digital marketing plan’s video content is must.

Use this chance to give your audience a deeper understanding of your product and its purpose. See them in different settings appearing in different ways. Use it to introduce yourself and create a more personal relationship with your audience.

Whether it’s videos you embed on your website or use for Facebook ads, you’ll want to make time for that. It will be very valuable.

Use augmented reality tools:

One of the most difficult elements of an eCommerce business is that most, if not all, of your customers’ purchases are made online without ever seeing the goods in person. One solution to this is to use augmented reality tools to show what a product looks like in a particular setting.

While this option is useful for many businesses, it is especially useful for furniture and interior design businesses. Enable your end customers with a better idea of ​​size and dimensions by imagining the product in their home.

A/B test landing page to increase conversion rate:

If you run an ad for your business, be it on social media or Google, you should implement multiple landing pages. In addition, you have to make sure that they generate conversions. This is where the A/B test comes in.

A/B testing lets you test several landing page options to see which one works best for you. This is a great chance to learn more about what works well for your target market and what to avoid.

Remarketing anywhere and on any platform:

We all know it: someone comes to a website, puts something in a shopping cart, and then disappears again. How do I return them to the website to make this purchase? Via — remarketing campaign.

When it comes to targeting potential customers, remarketing campaigns are a great way to showcase the ads to those who visited your website but did not make the purchase. Conversion campaigns are equally important, and both should play an important role in your digital marketing campaign.

Capture emails by offering newsletter subscription discounts:

It’s hard to get a discount, especially when all you have to do is to get email address. Implementing a pop-up window to your homepage asking visitors to provide their email address in exchange for a discount can help you in a number of ways.

First, it’s an easy way to build your email newsletter list. When they visit your website, it’s because they are looking for something you offer. Putting them on an email list is a great way to maintain interest, keep your business on top, and build a deeper relationship with them to keep them coming back.

But that’s not all. The discounts they get can get them to take the step and make that purchase. So it is a win-win situation.

Create interesting and useful email workflows for new subscribers and customers:

Utilizing email marketing and its medium for your advantage is crucial. It has great potential to grow your e-commerce business. As mentioned in our blog section, you want to create informative content that will help you connect with your audience. Email is a great way to do this.

Create workflows that target’ customers and new customers. Educate them about products and services, add CTAs. Add some links to your product and category pages. Take this opportunity to connect with your audience.

Use guest blogs to educate other audiences and introduce your brand to them:

It is valuable to maintain your blog and help it grow. It is strongly recommended to try guest blogs. This is a great way to reach a different audience and introduce them to your brand and products naturally.

Look for ways to take advantage of blogging in or near your industry. For example, if you sell furniture, look for a company that sells home accessories or does home renovations. Think about what business your business is in and see what you can do with a guest blog.

Ultimately, you’re looking for ways to attract the right people to your website, and guest blogging can do wonders in that department.

Digital marketing should not be an insurmountable task. Use these tips as a launching pad for your digital marketing strategy and get more success for your home decor or furniture business.

Are you looking for best assistance in regards to digital marketing for your home decorating business? Schedule a consultation with us today. Professionals at Katalyst are always ready to assist you best.